Social media may seem like a scary prospect for your business. There are so many different ways to approach social media and so many different formats. The popular formats may vary by your location or the people that you or your business know.
What are the big formats?
The big ones to many people are Facebook, Twitter, LinkedIn, and foursquare. While starting and handling all the different formats may seem like an overwhelming and confusing task, if you are ignoring Facebook, you are ignoring the 800 pound gorilla.
Why is Facebook an 800 pound gorilla?
You may not think Facebook is that huge until you start hearing some of the facts and figures behind it. Here are 7 facts you need to know about Facebook, with these numbers you will soon understand why Facebook is so powerful.
- 700 Million Global Users
- Half log in on any given day and the spend an average of 55 minutes per day on Facebook
- 48% of 18 to 34 year olds check Facebook as soon as they wake up.
- The average Facebook User has 130 Friends
- Facebook is the second most popular way to share information, email is first but losing ground
- 80,000 Sites are using Facebook connect allowing users to login to various sites with their Facebook information
- Facebook is ad revenue is expected to overtake both Yahoo and Google in a matter of months
What does that have to do with my business?
Now, I am sure you are wondering what all those facts have to do with your business. Like ignoring that gorilla could get you hurt, if you are ignoring Facebook, you could be hurting your business. When users are spending almost an hour on Facebook if your site is not there somewhere you are missing time in front of your audience. Being in front of your audience means you are on their minds.
But what if I want more customers?
130 people does not sound like a lot of friends, so you may not think that will help you get more customers. Yet each one of those 130 friends has an average of 130 friends, which means a potential market of 16,900 people. That should catch your attention.
What does that mean for my business?
After you add a fan page or like button to your site, your users have the ability to share that information with their friends. So when that one person "likes" or fans a page, it goes in front of their 130 friends, who could potentially, like or share your information with their average number of 130 friends. So that "Like" Button you see appearing everywhere is putting that website or page in front of multiple hundreds if not thousands of people.